Bright Star Presentation at the CIPR

Bieneosa Ebite, Managing Director of Bright Star Public Relations, gave a presentation to members of the Chartered Institute of Public Relations' Greater London Group on Monday.

The presentation covered the business case for diversity in PR, citing examples from organisations that have benefited from a diverse communication team. Bieneosa’s presentation was in conjunction with Silvia Cambie from Chanda Communications, who spoke about how globalisation is changing the world of PR.

Speaking about the event, Bieneosa commented: "It is imperative that PR practitioners understand the business and moral case for diversity, if we are to the organisations that we represent in touch with existing and new audiences."

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For more information, please contact Bright Star Public Relations. Tel: 020 3212 2152 email: info@brightstarpr.net