Once we understand your business objectives and needs we develop a PR strategy, identify your stories and, importantly, who you need to tell. Our aim is to help you connect with the people who matter the most to you. We do this by telling your story in a way that is relevant, consistent and authentic. We also manage how your story is told, using the channels that are most relevant to the people you are trying to engage. We utilise a range of tactics in which we have expertise in order to execute an effective public relations strategy.
We have managed media relationships for global giants like McDonald’s and understand the importance of forging good relationships with journalists. In addition, we know how to manage issues to steer you away from dealing with the fallout of a crisis. We know the qualities of a newsworthy story and relevant, consistent and relevant to the overall PR strategy. Our media relations activity cuts across national, trade, regional and ethnic media. In the age of social media, we’re happy to integrate the use of this channel if it’s right for the people you need to engage.
Your external public relations campaign is one side of the coin. It is important to remember that your people are your front line brand ambassadors and need to be fully engaged. We offer consultancy on how to engage your employees so there is no gap in perception when it comes to your core key messages and brand values
Regional and local media can play a part in a public relations campaign. The key to working with this media is to ensure your story is relevant to the audience in terms of location. This type of campaign can work well for small businesses keen to raise awareness of their product or service within a defined area. We offer guidance on the best way to use local and regional media in tandem with social media.
Stakeholder Relationship Management
A stakeholder is any group or individual who can affect or is affected by the achievement of your organisation’s objectives. We’ll help you to assess who your stakeholders are, what they think about your organisation and to engage with them. The best case scenario is that your stakeholders become your advocates.
Corporate Social Responsibility (CSR)
Effective CSR initiatives are authentic, consistent and relevant and, importantly, enable organisations to contribute positively to society.We can guide you through the process of how to position your organisation as one that is socially responsible.
Getting your voice heard by local government and groups is an area that we have worked on extensively with franchisees at McDonald’s Restaurants. We can advise you on how to go about identifying and establishing a relationship with key individuals and groups which could make a real difference to your organisation.
Whether you are organising a media launch or launching a new product or service, we can manage the whole process from start to finish and engage with media on your behalf.