We have managed media relationships for global giants like McDonald’s and understand the importance of establishing and maintaining good relationships with journalists. In addition, we know how to manage issues to steer you away from dealing with the fallout of a crisis. We know the ingredients of a newsworthy story and maintain an objective perspective to ensure that it is authentic, relevant and consistent with the overall PR strategy. Our media relations activity cuts across national, trade, regional and ethnic media. In the age of social media, we’re happy to integrate the use of this channel if it’s right for the people you need to engage with.
Regional and local media can play a part in a public relations campaign. The key to working with this media is to ensure that your story is relevant to the audience in terms of location. There’s no point in pitching a story about a new office opening in Croydon to a journalist that writes for publication that’s concerned with what’s happening in Clapham. A localised campaign can work well for small businesses keen to raise awareness of their product or service within a defined area. We offer guidance on the best way to use local and regional media in tandem with social media.
Whether you are organising a media launch or launching a new product or service, we can manage the whole process from start to finish and engage with media on your behalf.