At Bright Star we can help you with:
1. Planning and implementing national campaigns
After understanding your business needs we can put together a national campaign that speaks to the stakeholders that we have identified. We will advise you on who the best spokespeople are within your organisation and arrange the necessary media training to ensure that they are prepared to deliver key messages effectively and with gravitas.
4. Stakeholder mapping and relationship management
A stakeholder is any group or individual who can affect or is affected by the achievement of an organisation’s objectives. It is important that stakeholders are identified and assessed in terms of their engagement level with the organisation. The key to stakeholder relationship management is to ensure that you engage with all stakeholders. Engagement is the first step towards enhancing relationships. Whether you are developing policy or a new campaign we can manage your strategy of engagement with your stakeholders. The best case scenario is that your stakeholders become your advocates.
7. Media relations
We know what stories journalists like and how to handle the trickiest of situations. We understand that building good relationships with journalists are paramount for media relations campaigns. We have expertise in campaigns targeting national and regional media that includes print, web and broadcast media. We can also offer a press office management service, where we handle all of your media enquiries.
8. Internal communication
When organising an external public relations campaign it is paramount to remember that your workforce are your frontline ambassadors. It is therefore just as important to engage your employees in your campaign – and to make sure that they hear about it first. We can advise businesses on the best ways to engage with their employees so that there is buy in from all levels within the business.
2. Campaigns targeted at regional media
The regional media can play a lead role in a public relations campaign. The key to working with local and regional media is to ensure that the story is relevant to the local community that it serves. Publications will not include stories that are blatant sales pitches; instead human interest stories with key and relevant spokespeople are what make the difference. We also know that excellent photography can add value to a local news story. We already have a good network of regional contacts in London, Essex and Hertfordshire. Our regional media expertise can be replicated in any part of the country.
3. Engaging with ethnic communities and the ethnic media
The UK is made up of diverse communities. In London, each year the city’s ethnic population is rising by 2%. In fact by 2016, the GLA expects the non-white population to be 45%. It is estimated that by 2010, ethnic minority spending power will reach £300bn. This significant sum means that this growing market should not be ignored. Instead, targeting ethnic groups should play an integrated role in public relations campaigns. We have significant experience in reaching the African Caribbean and Asian communities through media relations and community engagement. We also have established relationships with key ethnic media.
5. Corporate Social Responsibility
CSR is more than just a buzz word. It is about giving something back to the communities in which your business operates. We can guide you through the best opportunities and avenues to position your business as one that cares about the local communities in which it trades. We can look at the themes that work best with your business structure whether this is through charity, education, sport or other work.
6. Issues management
In order to manage issues effectively and to prevent them from becoming a crisis, we need to be aware of all the facts as soon as they happen. We have significant experience of handling issues for large brands and in preventing them from turning into a crisis. We can provide training as well as all the tools necessary to handle issues from a media perspective.
9. Engaging with key players in local government
Forming relationships with key local stakeholders can be priceless. We can advise you on how to go about identifying and establishing a relationship with individuals and groups that can make a real difference to your business.
10. Event management
Whether you are organising a stand at an exhibition or want to host a media event, we can manage the whole process from start to finish.
