Our services
1. Planning and implementing PR campaigns
Once we understand your business objectives and needs we develop a PR strategy, identify your stories and, importantly, who you need to tell. Our aim is to help you connect with the people that matter the most to you. We do this by telling your story in a way that is relevant, consistent and authentic. We'll also manage how your story is told, using the channels that are most relevant to the people you are trying to engage.
4. Stakeholder mapping and relationship management
A stakeholder is any group or individual who can affect or is affected by the achievement of your organisation’s objectives. We'll help you to asssess who your stakeholders are, what they think about your organisation and to engage with them. The best case scenario is that your stakeholders become your advocates.
7. Media relations
We've managed media relationships for global giants like McDonald's and understand the importance of forging good relationships with journalists. In addition, we know how to manage issues which saves you from dealing with the fallout of a crisis. We know the qualities of a newsworthy story and will manage your expectations to expect our output to be relevant, consistent and relevant to the overall PR strategy. Our media relations activity cuts across national, trade, regional and ethnic media. In the age of social media, we're happy to integrate the use of this channel if it's right for the people you need to engage.
8. Internal communication
Your external public relations campaign is one side of the coin. It is important to remember that your people are your frontline brand ambassadors and need to be fully engaged. We offer consultancy on how to engage your employees so there is no gap in perception when it comes to your core key messages and brand values.
2. Localised campaigns
Regional and local media can play a part in a public relations campaign. The key to working with this media is to ensure your story is relevant to the audience in terms of location. This type of campaign can work well for small businesses keen to raise awareness of their product or service within a defined area. We offer guidance on the best way to use local and regional media in tandem with social media.
3. Engaging diverse and multicultural communities
It is widely acknowledged that the UK is becoming more ethnically diverse, and the 2011 Census is expected to verify this by showing an increase in the ethnic minority population from 7.9% to 15%. This presents a growing and untapped market for many organisations. With our expertise of managing campaigns targeting ethnic groups, most recently for the 2011 Census, and with diversity already placed at the heart of our business, we offer a strategic approach to help you understand and connect with the UK's Black and Minority Ethnic communities. We also offer training for organisations and individuals to help both groups become more successful by harnessing the power of culture diversity.
5. Corporate Social Responsibility (CSR)
CSR is more than a buzzword. It is about giving back to the communities in which your organisation operates. In keeping with how we operate our business, CSR is about giving back in a way that is relevant, consistent and authentic. We can guide you through the process of how to position your organisation as one that is socially responsible.
6. Speaking engagements
Bieneosa Ebite, Managing Director of Bright Star Public Relations, is able to speak at events on the folllowing topics: 'diversity in public relations', 'multicultural marketing and communication' and 'how to raise your personal profile'.
9. Engaging with local government and groups
Getting your voice heard by local government and groups is an area that we have worked on extensively with franchisees at McDonald's Restuarants. We can advise you on how to go about identifying and establishing a relationship with key individuals and groups which could make a real difference to your organisation.
10. Event management
Whether you are organising a media launch or launching a new product or service, we can manage the whole process from start to finish and engage with media on your behalf.
