Diversity | Bright Star Public Relations

The 2011 Census: PR and the opportunity to engage with diverse Britain

The results of the 2011 Census have just been released by the Office for National Statistics, providing in-depth data about the UK's ethnically diverse landscape.

A Middle Eastern woman with her daughter-in-law

Communicating in Multicultural Britain: The Olympics and beyond

Useful tips for engaging with London's multicultural communities during the Olympics and beyond.

Black Britain Decides hustings: My view with a PR hat on

How did the mayoral candidates fare, at a recent hustings, in their ability to connect with members of London's black communities?

portrait of a group of people standing together

Political Parties need to rethink their ‘BME Voter’ comms strategy

In March 2010, I wrote an article for PR Week in the run-up to the general election. The article explored how political parties were engaging to win the hearts and minds of Black and Minority Ethnic (BME) voters.

Social media, keywords and diversity

Diversity and its implications for marketers using social media to engage with culturally diverse audiences.

Why the Census is the best measurement of the UK’s ethnic diversity

Not only does the census provide an in-depth analysis of the state of the nation required by central and local government, businesses, charities and research organisations; it remains the true yardstick for assessing the scale and scope of Britain’s ethnic diversity.

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